Advertising Rules

Updated: 18.10.2026

Translation of the Ukrainian original. In case of discrepancy, the Ukrainian version prevails.

Draft document for the prototype — a lawyer will review it before launch.

Who can advertise

Soccer clubs — game announcements; makers of gear, merchandise and apparel — offers for parents. Every campaign is checked by a moderator.

To whom

Only to parents who have separately opted in. Never to children. Targeting — only region and the child's age group.

Limits

No more than 2 messages a week per parent, none during quiet hours. A game announcement — only links to the announcement and tickets; an offer — one link to the shop. Gambling, alcohol, energy drinks and betting are prohibited. Every commercial email identifies the sender and contains a working unsubscribe link (CAN-SPAM Act); text messages are sent only with prior express consent.

Data

The advertiser sees only the number of parents in a region; values below 20 are not shown.