Advertising Rules
Who can advertise
Soccer clubs — game announcements; makers of gear, merchandise and apparel — offers for parents. Every campaign is checked by a moderator.
To whom
Only to parents who have given express consent. Never to children. Targeting — only region and the child's age group. In Quebec, commercial advertising directed at children under 13 is prohibited by the Consumer Protection Act; Talent ID never advertises to children anywhere.
Limits
No more than 2 messages a week per parent, none during quiet hours. A game announcement — only links to the announcement and tickets; an offer — one link to the shop. Gambling, alcohol, energy drinks and betting are prohibited. Every commercial electronic message identifies the sender and contains a working unsubscribe mechanism (CASL).
Data
The advertiser sees only the number of parents in a region; values below 20 are not shown.