Advertising Rules
Who can advertise
Football clubs — match announcements; makers of kit, merchandise and apparel — offers for parents. Every campaign is checked by a moderator.
To whom
Only to parents who have separately opted in. Never to children — targeted advertising directed at children is prohibited by section 9(3) of the DPDP Act. Targeting — only region and the child's age group.
Limits
No more than 2 messages a week per parent, none during quiet hours. A match announcement — only links to the announcement and tickets; an offer — one link to the shop. Gambling, alcohol, energy drinks, tobacco and betting are prohibited. Every promotional message identifies the sender and contains a working unsubscribe link; SMS are sent only with prior consent and in line with the TRAI commercial communication regulations; no dark patterns.
Data
The advertiser sees only the number of parents in a region; values below 20 are not shown.