Advertising Rules
Who can advertise
Football clubs — match announcements; makers of kit, merchandise and clothing — offers for parents. Every campaign is checked by a moderator.
To whom
Only to parents who have separately agreed. Never to children. Targeting — only region and the child's age group.
Limits
No more than 2 messages a week per parent, none during quiet hours. A match announcement — only links to the announcement and tickets; an offer — one link to the shop. Gambling, alcohol, energy drinks and betting are prohibited. Direct marketing by email or SMS is sent only with prior opt-in consent (POPIA, section 69); every marketing message identifies the sender and contains a simple way to opt out, and opt-outs are respected under the Consumer Protection Act.
Data
The advertiser sees only the number of parents in a region; values below 20 are not shown.